Creating a great customer experience is crucial to e-commerce success. According to a survey conducted by PwC, 32% of online customers say they will no longer do business with a brand after just one bad experience.

Experiments must be run properly. Here are 10 common mistakes that can render your experiments ineffective or even counterproductive

Businesses, in practically every industry today, are focused on getting more for less. For e-commerce businesses, this usually boils down to getting higher conversion rates from less traffic in order to increase revenue.

Personalisation is the Holy Grail for mature online businesses. The more personalised you can make your customer journeys, the more likely visitors are to complete purchases and become loyal, repeat customers, boosting your revenue and profits.

Customer experience research is critical to understanding the needs, desires and pain points of your online customers. This research will equip you with insights to improve not only your online customer experience, but how customers experience your brand across different channels, resulting in a unified brand experience.

Google Shopping is one of the most common sources of paid e-commerce traffic, and also one of the most expensive. But did you know that Google shopping bounce rates can be as high as 60% or even 80% in some instances?

If you want to mature your optimisation program, you need to understand the different types of tests that can be run and when to use each kind of test.

In this article we explore some of the key areas for consideration when planning your international expansion in ecommerce. We highlight some of the areas where a regionalised experience is important with some examples where we have seen business do it well, and not so well.

There are lots of suggestions and tips out there to help you grow your conversion rate and improve the customer experience. However, we can't just take these ideas as a given improvement, its important to test to ensure we do it in the most effective way and don't negatively affect conversion rates.

There are often times for every business when AB testing isn't possible, but there is still a need to optimise the customer journey. In this post we discuss some of the possible routes to improvement and give some example where we have seen it deliver effective improvements for clients.

Exploring the importance of customer loyalty in e-commerce and discuss effective strategies to build and maintain lasting connections with your customers.

By understanding how your customers decisions are made, you are able to create a great customer experience that leads to your growth and their loyalty.

Loyalty among customers doesn’t just enhance the stability of a business’s revenue stream; it also plays a crucial role in fostering accelerated organic growth.

In the digital age, it’s the human touch that can make all the difference.

An Endless Gain + Flying Tiger Copenhagen Case Study

Columbus A/S has submitted a conditional offer to acquire Endless Gain Ltd, a leading conversion rate optimization consultancy (CRO) focused on enhancing the digital customer experience for the UK retail industry.

Learn how a streamlined, user-friendly mobile website can significantly enhance the user experience, leading to higher conversion rates.

Loyalty among app users can lead to a false sense of optimism about your app performance. Although it can be difficult don't neglect the value that can be gained from testing your app experience, just as you do the web.

Win rate and revenue uplift are important metrics for website optimization and experimentation, but they can cause harm if relied upon too heavily.

Optimising the PLP can improve your customers’ search and discovery experience and simplify their purchase process. This can yield significant revenue growth for your business.

Experimentation is essential to obtaining the data needed to increase conversion rates and boost online sales and revenue. Use data to determine which experiments will yield the best results for your e-commerce business.

In the crowded e-commerce marketplace, simplicity stands out. It facilitates a better user experience, increases conversion rates, and builds trust. And the key to simplicity is reducing cognitive load.

Be careful not to fall victim to the curse of knowledge when making important decisions about your e-commerce website design, content and layout. It can be costly mistake.

Understanding the importance of the product details page in the shopper’s buying journey and optimising this page can accelerate revenue growth for online retailers. It can also boost the efficiency of paid media channels by delivering increased sales from the same investment. Perhaps most importantly, it can enhance your customers’ overall shopping experience, which may increase customer loyalty and lead to more repeat purchases.

We have put together 10 of our top tips for Peak. Based on what we've learnt from over 12,000 experiments and analysing user behaviour during peak for the last 7 years.

We would all rather get the answers to our burning questions the quick and easy way, we want to discuss the benefits of investing the additional time and effort needed for Quantitative research.

The right product images are key to driving sales online, but it isn't a one-size-fits-all solution. What works best for your customer can depend on many factors which is why it's important to test.

User testing is one of the most valuable pieces of research available. But it is short and only tells you about their experience at that moment for that task. Longitudinal studies are a solution to breaking those limitations and learning how users navigate the full journey, from awareness and consideration, to purchase and post-purchase experiences.

By gradually shifting customers from extrinsically motivated to primarily intrinsically motivated purchases, e-commerce retailers can cultivate a community of loyal customers who are driven by their inherent desire to engage with the brand — not by the desire to get a discount, leading to long-term sustainability and profitability.

To improve your chances of success in using popups, you must test different popup variables. Here are some tips for using popups effectively in order to boost conversions and sales.

As an e-commerce retailer, it’s critical to figure out what is most important to your customers and then use words in your content that resonate with them and solve their problems. Because not all words matter — but the words that do matter really matter!

Positive customer experiences drive brand loyalty and influence how much business customers will do with e-commerce retailers in the future. By understanding, meeting and surpassing customer expectations, you can gain a competitive edge, drive growth, reduce cost of sale and maintain a sustainable advantage in the marketplace.

Understanding and solving customer problems on your website can lead to targeted investments that help you improve your site. The value of understanding and solving customer problems on e-commerce websites extends beyond direct financial gains. It also helps build a customer-centric culture, fosters brand loyalty, boosts conversion rates and revenue, and contributes to long-term business sustainability.

Is your optimization work transcending your website and helping boost efficiency and profitability across your entire business? If not, it might be time to start looking at ways on how it can. If you focus just on your website, you are missing out on a lot of incremental efficiency and profitability gains.

Given the amount of time and money your business is spending on technology, it’s smart to make sure your technology is delivering value. These five strategies can help you optimize your tech stack and get the most out of your technology investment.

Is your optimization program delivering you tangible results? If not, then it’s worth implementing a strategy to get it to do so. It will improve your customers’ online experience, boost your sales and revenue, and contribute positively to your bottom line.

Use machine learning to help you become more effective in discovering your customers’ pain points and implementing solutions that have a higher probability of improving your customer’s digital buying experience.

What Your User Wants: Focus on Sports Accessory Brands

Some of the pay-per-click marketing channels available to you

CRO Insights Series: Spotlight on Elisa Pogliano, Mattel EMEA

Be Found Be Chosen's PPC head Joe Robinson writes for us, discussing paid search optimisation tactics to drive conversion on product pages.

By iocea Digital Marketing Team

Learn what consumer psychology principles work for furniture and home furnishings websites, with practical examples and win rates.

CRO Insights Series: Spotlight on Giovanni Pollarolo, AYBL Group

What Your User Wants: Focus on Home Appliance Brands

In our website heuristics and usability review series, we review the product detail pages of 5 leading women's fashion brands: ASOS, Boohoo, Marks & Spencer, New Look, and Zara.

Endless Gain CRO Insights Series: The White Company; Simon Bagel, optimisation manager, discusses the latest eCommerce trends & developments.

What Your User Wants: Focus on Fashion Brands

CRO Insights Series: Spotlight on Michael Parker, Frasers Group

Learn what consumer psychology principles work for furniture and home furnishings websites, with practical examples and win rates.

CRO Insights Series: Spotlight on David Kohn, Heal’s

Learn what consumer psychology principles work for fashion and apparel websites, with practical examples and win rates.

What Your User Wants: Focus on Beauty Retailers

CRO Insights Series: Our COO Speaks

CRO Insights Series: Spotlight on iocea

CRO Insights Series: Spotlight on AB Tasty

CRO Insights Series: Spotlight on Symplify

Endless Gain CRO Insights Series: We speak with specialised form analytics platform Zuko about trends in the form optimisation landscape.

CRO Insights Series: Spotlight on Nosto

CRO Insights Series: Spotlight on Webtrends Optimize

CRO Insights Series: Spotlight on Fresh Relevance

CRO Insights Series: Spotlight on SessionCam

Here are 13 ways to make effective email sign-up forms and get more subscribers and leads. We also give you 25+ testing ideas for email sign-up pop-ups.

How Might We sessions are among the most valuable tools in generating ideas to conduct A/B tests. Here's how to conduct effective HMW sessions.

These 15 CRO strategies from conversion rate optimisation experts will help you boost the performance of your digital business.

Content Groupings in Google Analytics help you organise webpages into a logical structure to see their aggregated performance data and draw better insights.

What CRO model should you choose? In-house, outsourced to an agency, or a hybrid of both? We lay out the pros and cons of each method to help you decide.

Here, we discuss why reporting and analysing A/B test data in Google Analytics is a good idea, and give you some useful tips to get started on the process.

Klarna is a payment option that allows customers to buy something now and pay for it later. Here we look at the pros and cons of this option.

Microsoft has announced a new eCommerce solution – Dynamics 365 Commerce. It's only available for preview yet, but here we look at its benefits.

On Thursday 17th October 2019 we hosted a ‘Thank you dinner’ for our clients and friends.It was at the beautiful King Street Townhouse Hotel, Manchester.

Why buy today, when you can buy tomorrow… Are procrastinators killing your conversions?

How to Minimise the Impact of Online Queuing

Part 5: Facial Expression Analysis

Part 4: GSR

Part 3: Pupil Dilation

Part 2: EEG

Part 1: Eye tracking

Biometric testing is becoming an increasingly common part of many marketing campaigns and web design projects. The right testing enables you to get things right first time. Let Endless Gain show you how

What captures our attention varies from person to person: this is called attentional bias. Is this bias working for or against your website?

How to Use Framing Effect in eCommerce

Sweat is Sweet - Discover how Galvanic Skin Response (GSR) – or , as it’s sometimes known, Skin Conductance (SC) or Electrodermal Activity (EDA) can measure a user's arousal on your site.

How do you find $100m of Lost Revenue without creating a single experiment? Functionality is the foundation, let Endless Gain show you how.

If your site can decouple purchase decisions from the pain of paying, you can potentially see a boost in your conversions. Learn more with Endless Gain

Harnessing the foot-in-the-door technique - If you can get visitors to comply with some small request, they are more likely to comply when you invite them to “checkout now”. Let Endless Gain show you why.

As an eCommerce business, you are conversing with your visitors every day, attempting to sell them your products that you believe will enhance their lives. The only trouble is that in all likelihood the vast majority of them do not visually perceive what you are offering in the same way that you do.

Importance of Social Proof in eCommerce Conversions

Shoppers have both hedonic (fun) and utilitarian (useful) motives. Serious Christmas shoppers are more concerned with usefulness than flow. Be wary of tests conducted over the festive season; those buying gifts for others may not be your usual customers

More and more sites are now offering same-day delivery. But what is the psychological principle behind this, and how can you make it work for you?

Websites today have to be accessible from different devices and browsers. Find out which is the best fit for you - mobile, adaptive, or responsive.

Website Redesign in CRO